#Tw101VPA – Two classes about Twitter

TwitterMy IST 620 Advanced Topics in Information Innovation class is a project based course. The professor broke the class up into small groups and connected us with real-world clients. My partner, Jennifer Liddy, and myself have been working with the Syracuse University College of Visual and Performing Arts (VPA) to create a document of social media guidelines that they can use for opening new accounts, branding, and best practices. One of the other things our clients wanted to learn specifically was how to engage more with their community through social media.

To meet this need, Jennifer and I gave two presentations today on how to use Twitter to the faculty and staff of VPA. Twitter 101 was a basic introduction to the mechanics of how to use Twitter. We helped them open accounts and taught them how to Tweet and use #, @, and RT. In Twitter 201, we focused on more advanced techniques such as how to find followers, build a reputation, develop a brand, and interact with followers as a representative of VPA. If you are interested, you can view the presentations on Slideshare or in my Portfolio.

While the attendance was not as good as our contacts at VPA had hoped for, we reached the people that needed to learn the most. Even the staff members who use Twitter the most often learned something new from us. That counts as success.

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Goodreads – A Review

For my class on Social Media, I was given the assignment to write a review of an emerging social technology and I chose Goodreads.

Goodreads Logo

A home for casual readers and bona-fide bookworms alike, Goodreads users recommend books, compare what they are reading, keep track of what they’ve read and would like to read, find their next favorite book, form book clubs and much more. – About Goodreads

Goodreads was launched in December 2006 and has grown to over 6.3 Million users who have shared reviews on over 210 Million book titles. It is the number one social media network for readers and book recommendations. Goodreads looks at the titles you have read and the ratings and reviews you have written to create reading recommendations based on those of members with similar tastes.

How to use Goodreads: 

As a Goodreads member, you have the ability to add books to your virtual bookshelves by browsing or searching for title, author, or ISBN. The Goodreads mobile app also allows you to search for books by scanning the barcode on a book using the phone’s camera (for iPhoneand Android). There are three default shelves: Read, To-Read, and Currently Reading. They are mutually exclusive, which means a title can only belong to one of these shelves at a time. However, members are able to build as many additional shelves as they would like, such as “reference” or “never finished”. Books can belong on as many non-exclusive shelves as desired. 

Once you have made 20 ratings, Goodreads will begin to make recommendations for you. The more books you rate, the better your recommendations will be. Recommendations are made according to genre as well as tailored to the contents of your individual shelves. The Goodreads recommendation engine is based on the principle that the best book recommendations come from friends. Unlike Amazon and Barnes and Noble, Goodreads recommendations aren’t based on sales data or skewed towards popular titles, they are instead based on the opinions and reading habits of members who have show similar taste in books (more about the Goodreads recommendation engine on Mashable). Yet another way to find new reading material on Goodreads is to add friends. All of your ratings and reviews will be visible to your friends, and when your friends perform any activity on Goodreads, it will show up on your main page in your Recent Updates feed. You can also link your Goodreads account with Twitter, Facebook, WordPress, and Blogger.

Goodreads lets people connect, regardless of geographic location, to share common reading experiences. One way to do that is to join one of the Goodreads Groups. Goodreads Groups are generated by members and are similar to traditional book clubs, but instead of meeting exclusively face to face to talk about the book being read, Goodreads hosts the discussion on a board (for example: The FFL’s Meet the Authors Book Club). Goodreads also offers trivia, fun quizzes, challenges, giveaways, and member generated book lists.

The Good:

  • Socially driven.
  • Recommendations based on actual reader opinions.
  • Interactive.
  • Free!
  • Easy to use.

The Bad:

  • More suited to social interaction than maintaining a collection. 
  • Cannot search by genre or topic. 

The Competition:

Librarything is another book-based social network. It has some of the same features as Goodreads such as adding books to a collection, writing reviews, and getting recommendations. Librarything is also sometimes used by libraries and other organizations to keep inventory of a collection. It is more focused on cataloging than social sharing.

Shelfari is the Amazon owned social reading network. It uses your past purchases on Amazon.com as well as your own additions to make recommendations. Because it is owned by Amazon, it makes every possible attempt to get you to purchase the books that are recommended to you. 

My Experience:

I started using Goodreads about two years ago. At first, I just liked keeping track of my to-read list. But then I realized how many other uses there are. I have added some friends whose taste in books I share, and found others who are interested in my recommendations. Right now I am working on developing a collection of board books for a local public library and I’ve been using Goodreads to see ratings and reviews of board books to determine if a title is worth considering. I’m also using Goodreads to keep track of the board books I have chosen to include in the collection so that other people or librarians interested in board books can use the work I put into evaluating titles to begin their own collection.

Conclusion:

With such a large number of members and integration with most popular social media networks, Goodreads will continue to be a fun and useful resource for book recommendations. The mobile app allows members to use all of the functionality of the browser based webpage as well as adding special features such as using your mobile device’s camera to scan barcodes. Goodreads has also recently introduced features to connect your e-reader with your Goodreads account. For example, if you have a Kindle: “It will automate setting your “currently-reading” and “read” shelf books based on what you’ve shared on your Kindle. It will also sync your highlights from the kindle to your Goodreads quotes.” Goodreads was not the first social media network to be built around the reading experience, but it has show such growth and adaptability to make Goodreads a useful and fun platform for reading-related social interaction.